LEDFlex opens Dubai studio
(UAE) – Linear lighting manufacturer LEDFlex has announced the expansion of its existing operations in the Middle East, with the opening of an experience studio in Dubai.
The move comes in response to growing interest in the LEDFlex product range across the region, with the company keen to expand its presence in the area. Andrew Bunker, who was recently appointed as Managing Director for the Gulf region, will lead the local operations. The company will also expand its Dubai-based team across sales, operations and logistics.
Bunker brings with him nearly two decades of lighting industry experience. Speaking of his new role, he said: “I’m very excited to be heading up this new venture for LEDFlex. The brand is growing in recognition and reputation internationally, and with the high level of demand for LEDFlex solutions across the Middle East, the new dedicated operations will ensure that we can fulfil these client needs.”
The experience studio, which will be housed in the Dubai Investment Park, will offer an interactive display of LEDFlex’s products. A VR station will also allow the lighting to be experienced in a range of different environments.
Anthony Kerr, Business Development Director for LEDFlex, added: “The expansion into Dubai and the launch of our experience studio are demonstrative of how rapidly LEDFlex is growing internationally. We’re incredibly proud of our success to date and we see our Middle East presence as key to our continued growth and increased recognition across the globe.”
Later in the year, LEDFlex will be organising exclusive events and viewings to introduce the experience studio.
