(USA) – Lightswitch is celebrating its 30th anniversary with a branding shift that embodies the company’s philosophical approach to design.

Since its founding, Lightswitch has grown into an industry-leading, multi-studio practice that stretches across the U.S. and beyond. Its dedicated team creates distinctive and award-winning projects around the globe in the fields of entertainment, events, museums, architecture, and immersive experiences.

Now, with three decades behind them, they’re introducing a new brand identity that speaks to its philosophy. Inspired by three intersecting beams of light, this symbol visually defines the practice’s responsibility as designers to balance clients’ creative, logistical, and financial objectives.

Chris Medvitz, Principal at Lightswitch said: “At Lightswitch, this foundational philosophy has guided us through our first 30 years in practice – and this brand identity represents who we have always been. The discipline of design is fluid, pushing and pulling between the three elements of finance, logistics, and creativity.

“We think of the future of Lightswitch in the same way: not static, but dynamic, and always evolving with each new endeavor. 30 years in, we are looking forward to even more growth and success as we continue to fulfill our duty as designers: balancing all aspects of design while bringing light to our corner of the world.”

www.lightswitch.net