Linea Light Group to open new sensory showroom
(Italy) – Treviso-based lighting brand, Linea Light Group, is set to open a new “Light Hub” showroom in Milan.
Located close to the city centre, the 300sqm space will showcase a combination of aesthetics, technology, and functionality. The hub is said to be a dedicated space to the discovery and experience of Linea Light Group’s Stilnovo products, without direct purposes.
The showroom offers a sensory experience where architecture and design inspire emotions. Created by Studio Giuseppe, Tortato Architetti, it spans three levels, and two staircases anchor the space: a white steel sculpture at the entrance and a second staircase leading to a central area where light can be experienced up close. A red table serves as a gathering spot for designers and clients. Neutral spaces showcase light fixtures in a dynamic and adaptable setting.
Gianni Bolzan, CEO of Linea Light Group, says: “The opening of our first showroom in Milan as Linea Light Group is an important step for our company. Through Light Hub, we want to offer not just an exhibition space, but a genuine innovation centre where design, technology and functionality come together to inspire and shape the lighting of the future. We are proud to do this in a city like Milan, the international design capital, where the Stilnovo brand has long standing connections. It is, at last, returning to a fitting space that truly reflects its identity and history. Our Group can now showcase and demonstrate its vision of contemporary lighting through the Light Hub.”
