Occhio opens new flagship store in Shanghai
(China) – In one of Shanghai’s most prestigious shopping districts, German lighting company Occhio has opened its new flagship store.
A strategically important step towards internationalisation outside of Europe, the store will offer an interactive brand experience, presenting Occhio’s complete product range over approximately 400sqm.
“The new Occhio store Shanghai is an important step in our growth strategy and contributes significantly to positioning Occhio as a luxury lifestyle brand. With this strong presence in one of the most important world metropolises, we are setting a clear statement as an international player. This location is the bridgehead for us in the Asian market,” said Axel Meise, founder and designer of Occhio.
The multifunctional concept of the showroom was developed taking into account the local architecture as well as the usual material and colour worlds. In the warm and cosy ambience, light and design are presented in living as well as office situations.
The inviting, bright showroom welcomes its visitors to experience the Occhio world. Illuminated product displays serve to present the various luminaire and spotlight series. They are an invitation to experience the products interactively. The purist white “light lab”, gives an idea about the effect of light and lighting quality in a room. People can interactively create their own lighting atmosphere. The Occhio bar and lounge area is an invitation to enjoy the light and ambience and let them experience the brand world. An exclusive VIP room was designed for tea ceremonies and events.
“Our location in Shanghai fulfils three important tasks for us in the Chinese market – it is our head office in China, a training centre for partners and network and, as a flagship store, makes it possible to experience Occhio’s culture of light in a sophisticated ambience. We are very much looking forward to presenting the possibilities of our complete product portfolio live and in use to private customers as well as Occhio partners, architects and planners,” added Amber Guan, General Manager China.
